High-End Retail Installation at Printemps Lyon: PrimaDonna & Sarda
Assembly Partners recently contributed to the installation of the lingerie floor at Printemps Lyon, one of the most iconic department stores in France.
This project involved the setup of retail spaces for premium brands such as PrimaDonna and Sarda, requiring precision, attention to detail, and a deep understanding of high-end retail environments.
A premium retail environment with high expectations
Department stores like Printemps demand flawless execution. Every detail matters — from furniture alignment to finishes — as it directly reflects the brand image.
Our teams worked in a constrained environment, coordinating with multiple stakeholders and trades to ensure smooth integration within the existing store.
Expertise in furniture and retail fitting
The installation included:
- Assembly of custom retail furniture
- Precise positioning of display units
- Integration within a high-end architectural environment
- Careful handling of materials and finishes
In luxury retail, installation is not just technical — it is part of the customer experience.
Coordination in a live retail environment
Working inside an operational department store requires flexibility and discretion. Our teams adapted to site constraints, working efficiently while minimizing disruption to ongoing store activity.
Delivering excellence for premium brands
With brands like PrimaDonna and Sarda, expectations are high in terms of visual merchandising and finish quality. Our teams ensured that every element was installed to reflect the premium positioning of these brands.
This project once again demonstrates Assembly Partners’ ability to deliver high-quality retail installations across Europe.